So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge. A specific purpose statement builds on your general purpose and makes it more specific (as the name suggests). Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. ” When you’re assigned a speech project, you should always make sure you know whether the general purpose is included in the assignment or whether you need to decide on the general purpose yourself. In a public speaking class, your general purpose may be included in the assignment: for instance, “Give a persuasive speech about. Likewise, if you are invited to introduce the winner of an award, you’re not trying to change the audience’s mind about something you’re honoring the recipient of the award. If you’re asked to run a training session at work, your purpose isn’t to entertain but rather to inform. What do you want your audience to think, feel, or do as a consequence of hearing you speak? Often, the general purpose of your speech will be defined by the speaking situation. The first step of defining the purpose of your speech is to think about which category best describes your overall goal with the speech. The general purpose of most speeches will fall into one of four categories: to inform, to persuade, to entertain, and to commemorate or celebrate. Explain how to formulate a central idea statement for a speech.Identify the specific purpose of a speech.
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